Growing companies need marketing leadership. Whether you need to kick-start your growth or nurture your existing client base, your Fractional Marketing Director & Strategist (MDS) has the knowledge, skills and experience to create a marketing plan and ensure its execution.
What Are Fractional MDS Services?
Fractional MDS (Marketing Director & Strategist) services provide the leadership and hands-on execution you need. Many companies do not have marketing personnel to plan and execute on a marketing strategy. In fact, often they cannot hire an internal marketing person who has all the skills and knowledge needed. Your Fractional MDS fills this gap by providing strategy, training and oversight.
ROMI Lab’s Approach to Fractional MDS
Our methodology spans three areas: strategy, guidance, and accountability. First your Fractional MDS will audit your business and assist the creation of a general marketing plan. The next step is to direct the execution and provide instructions to your internal team. Lastly, your Fractional MDS will ensure you meet critical milestones and help you analyze your return on investment.
Why Your Fractional MDS Is Worth the Investment
- Professional marketing leadership
Companies need marketing leadership to grow and prosper. ROMI Lab's Fractional MDS gives you knowledgeable marketing leadership to develop, implement and execute a marketing plan.
- Build your internal marketing team
Marketing knowledge should be developed in-house. Your MDS will help select and train the marketing personnel your business needs to execute on your marketing plan. Ongoing leadership and direction keeps your business growth on track.
- Get access to a team of CMO's
At the core of ROMI Lab’s services is knowledge. Each team member has worked on hundreds of marketing campaigns in a variety of industries. In addition, your MDS discusses your account at internal CMO round tables to tap into the expertise and recommendations of the entire group.
- Save your time and budget
Not all companies need a full time marketing executive. Our fractional services give you access to executive-level marketing leadership at a cost that fits your budget and for as long as you need it.
"The raw marketing knowledge that ROMI Lab brings to the table is unbelievable. Beyond that, they have developed a methodology that is undeniable in its effectiveness. I definitely recommend them as an alternative to a traditional CMO."
“ROMI Lab is a go-to force for marketing tech and strategy. Their ability to use data to guide marketing decisions, and even mold departments, is supremely impressive.”
“We came to ROMI Lab to get our marketing on track. In the first 90-days, ROMI Lab brought clarity to our brand strategy, marketing department, and investment structure. It was just what we needed.”
“The level of sheer marketing understanding at ROMI Lab is extremely noticeable. The exposure and guidance we receive from our marketing coach is always impressive and eye-opening.”