LEADING
BUSINESS GROWTH BY GROWING LEADERS

About ROMI Lab

ROMI Lab is a collective of modern marketing executives. We provide first-rate marketing leadership to businesses looking to invigorate their marketing stack. Our purpose is in the name: We exist to produce your Return On Marketing Investment.

Watch ROMI Lab at TEDx

Learn the critical marketing methodology that will elevate your brand. Filmed at TEDxLangara, Darcy McGilvery explains how gestalt pyschology principles are the gateway to brand success. Watch now »

What We’re Good At

Together our team has an extremely diverse background in marketing. From C-level strategy to campaign execution. From global eCommerce to local lead generation. From offline media to online marketing. At the intersection, we are all obsessed with data and agree on how to put it to use.

How We Work

Marketing is a team sport. That’s why our team meets regularly for internal CMO round tables to share and discuss our accounts. This is at the essence of what makes us unique. Marketing wisdom is our product, and we pile it on as a team. We combine it all with an extensive network of trusted marketing vendors and relationships.

WHO WE ARE

Darcy McGilvery, MBA
Director, Client Services

Darcy lives at the intersection of art, business, and science. His esteemed work with hundreds of brands spans a mix of traditional and digital media, and has led to multiple industry awards and recognitions. Armed with degrees in marketing, psychology, and business, Darcy has obtained a holistic understanding of the modern consumer. His specialities include full-funnel marketing strategies and advanced ROI attribution.

Andreas Schleich
Chief Executive Officer

Andreas is serial CEO and hired-gun executive. He prospers when faced with compound business problems, often finding winning solutions lurking beneath the surface. His approach to consulting applies his core knowledge of digital marketing, sales, and data analysis, paired with his formal education in marketing and international business. He is a natural leader amassing followers for over 20-years

Anita Lo
Director, Marketing Strategy

Anita is the epitome of a modern digital marketer; chic, successful, and savvy. Having spent years on the front-lines and in strategy rooms, she has translated her insights into a profound understanding of today’s consumer. Her approach exploits sophisticated data testing to remain adaptive to new trends and digital tools. Aided by her formal education in marketing, Anita specializes in retail and eCommerce operations for growth-oriented brands.

Nancy Ross
Director, Marketing Technologies

Nancy makes every marketer she encounters better. She does it with an astounding grasp of marketing tech that few will ever achieve, paired with her unwavering desire to share and collaborate. Nancy has provided digital analysis and consultation to over 200 brands, helping them successfully piece together their puzzle across digital and traditional media. She is a true digital storyteller loved by all she encounters.

Who We Are

Darcy McGilvery, MBA

Director, Client Services

Darcy lives at the intersection of art, business, and science. His esteemed work with hundreds of brands spans a mix of traditional and digital media, and has led to multiple industry awards and recognitions. Armed with degrees in marketing, psychology, and business, Darcy has obtained a holistic understanding of the modern consumer. His specialities include full-funnel marketing strategies and advanced ROI attribution.

Andreas Schleich

Chief Executive Officer

Andreas is serial CEO and hired-gun executive. He prospers when faced with compound business problems, often finding winning solutions lurking beneath the surface. His approach to consulting applies his core knowledge of digital marketing, sales, and data analysis, paired with his formal education in marketing and international business. He is a natural leader amassing followers for over 20-years

Anita Lo

Director, Marketing Strategy

Anita is the epitome of a modern digital marketer; chic, successful, and savvy. Having spent years on the front-lines and in strategy rooms, she has translated her insights into a profound understanding of today’s consumer. Her approach exploits sophisticated data testing to remain adaptive to new trends and digital tools. Aided by her formal education in marketing, Anita specializes in retail and eCommerce operations for growth-oriented brands.

Nancy Ross

Director, Marketing Technologies

Nancy makes every marketer she encounters better. She does it with an astounding grasp of marketing tech that few will ever achieve, paired with her unwavering desire to share and collaborate. Nancy has provided digital analysis and consultation to over 200 brands, helping them successfully piece together their puzzle across digital and traditional media. She is a true digital storyteller loved by all she encounters.

  • "The raw marketing knowledge that ROMI Lab brings to the table is unbelievable. Beyond that, they have developed a methodology that is undeniable in its effectiveness. I definitely recommend them as an alternative to a traditional CMO."
    ~Yari Nieken, Principle, Foremost Capital

  • “ROMI Lab is a go-to force for marketing tech and strategy. Their ability to use data to guide marketing decisions, and even mold departments, is supremely impressive.”
    ~Dave Greenway, CFO & Director, KOPR Point Ventures

  • “We came to ROMI Lab to get our marketing on track. In the first 90-days, ROMI Lab brought clarity to our brand strategy, marketing department, and investment structure. It was just what we needed.”
    ~ Jorah Porteous, Principle, TerreWär

  • “The level of sheer marketing understanding at ROMI Lab is extremely noticeable. The exposure and guidance we receive from our marketing coach is always impressive and eye-opening.”
    ~Carson Green, Realtor, Wallace Green Real Estate

Contact:

310 - 221 West Esplanade Ave.
North Vancouver, BC, V7M 3J3

604.398.4993